Why Trust Matters to Nonprofits
"Giving and volunteering...tie people to others who may be different, which depends upon a belief in a community of shared fate and a generalized faith in people." Dr. Gregory Crowley, CORO Center for Civic Leadership
When we talk about issues of important to the success of nonprofit organizations, management concepts like outcomes measures and social enterprise often rise to the top. The Nexus Dialogues proposes that there are fundamental issues that must be addressed. First among them is trust. Indicators suggest that trust is on the decline - trust in institutions, but also trust in each other. The impact on nonprofits is already clear. Voting, charitable giving and volunteering are behaviors key to the health of nonprofit organizations and all suffer as trust declines.
For an in-depth discussion of key indicators, read the full paper here: Why Trust Matters to Nonprofits.
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