Course Descriptions for the Communications Department

COMM2015 - Fundamentals Of Advertising
Fall 2014

This course is designed to give students historical and theoretical overview of the advertising field using lecture, discussion, and environmental scanning of existing campaigns. It introduces students to the practice of advertising industry and provides a foundation for understanding what advertising is and how it developed to its current state, what it tries to accomplish, how it works, and how it can affect society. This course provides the basis for further courses students take in the advertising sequence.
3 Credits

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Day Codes
 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with COMM2015
       
COMM2015-A Fundamentals Of Advertising
11 Seats     Credits: 3 Days: M W F
       Location: Moon Room:
    Time: 01:45-02:35 pm Instructor: Bland
    Session: 1 (08/25 - 12/13/14) Term: Fall 2014
            More Info!
 

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