Course Descriptions for the Sport Management Department

SPMG3402 - Sport Marketing Spring 2013 This course provides the student with an in-depth view of the marketing practices, procedures, and operations of professional, college, and recreational sport organizations and enterprises. The course is designed to familiarize students with the challenges of marketing sport organizations and assist them in refining marketing skills as they relate to the sport industry. Emphasis is placed on the manipulation of each element of the marketing mix as it applies to various sport settings with special focus on the promotional mix, market research, sponsorship, and fund-raising. 3 credits Prerequisites: MARK3100, 45 credits, and SPMG1011 or COMM3050 or SOCI1010 3 Credits

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Schedule Book for All Active and Available Future Terms, Course starting with SPMG3402

SPMG3402-A			Sport Marketing
0/0			Credits:	3	Days:	M W F
			Location:	Moon	Room:
			Time:	12:00-12:50 pm	Instructor:	Apostolopoulou
			Session:	1 (08/26 - 12/14/13)	Term:	Fall 2013
			Prerequisites: MARK3100, 45 credits, and SPMG1011 or COMM3050 or SOCI1010