Course Descriptions for the Marketing Department

MARK4265 - Technology Topics and Issues Spring 2013 This course emphasizes quantitative and qualitative Customer Relationship Management (CRM) business techniques as they are applied to the managerial decision-making process. All techniques are grounded in practical applications with emphasis on computer solutions. Topics specific to CRM include an introduction to the discipline as an integrated, multi-function, process starting with sales and marketing initiating new customer relationships through the process of converting prospects into customers. In addition, emphasis is on customer-driven sales and marketing as well as service and support, with the goal to increase the level of purchasing from each customer through a cross-selling process via IT-related support services, profiling, and data management systems. Prerequisites: MARK3100, STAT2110 and INFS1020 3 Credits

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Schedule Book for All Active and Available Future Terms, Course starting with MARK4265

MARK4265-A			Technology Topics and Issues
26 Seats			Credits:	3	Days:	MTWR
			Location:	Moon	Room:	Business School 119
			Time:	01:00-03:50 pm	Instructor:	Tu
			Session:	5 (05/13 - 05/31/13)	Term:	Summer 2013
			Prerequisites: MARK3100, STAT2110 and INFS1020
MARK4265-A			Technology Topics and Issues
Full			Credits:	3	Days:	T R
			Location:	Moon	Room:
			Time:	11:00-12:15 pm	Instructor:	Tu
			Session:	1 (08/26 - 12/14/13)	Term:	Fall 2013
			Prerequisites: MARK3100, STAT2110 and INFS1020
MARK4265-B			Technology Topics and Issues
Full			Credits:	3	Days:	T R
			Location:	Moon	Room:
			Time:	02:00-03:15 pm	Instructor:	Tu
			Session:	1 (08/26 - 12/14/13)	Term:	Fall 2013
			Prerequisites: MARK3100, STAT2110 and INFS1020
MARK4265-D			Technology Topics and Issues
9 Seats			Credits:	3	Days:	R
			Location:	Moon	Room:
			Time:	06:00-08:50 pm	Instructor:	Tu
			Session:	1 (08/26 - 12/14/13)	Term:	Fall 2013
			Prerequisites: MARK3100, STAT2110 and INFS1020