Course Descriptions for the Marketing Department

MARK3800 - Sales Strategies and Technique Spring 2013 This course introduces the principles of professional selling. The relationship of personal selling to the promotional and marketing mix is studied. The selling process from product knowledge through behavioral skills such as: establishing customer rapport, needs analysis, desire building, objection recognition and response, closing, and follow-up techniques are practiced via role-playing and script writing. Sales personality analysis and professional selling strategies are used throughout to enhance and achieve to sell effectively. Prerequisites: MARK3100, COSK2220, PSYC1010 and SOCI1010 or SOCI1020 3 Credits

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Day Codes   M    Monday   T    Tuesday   W    Wednesday   R    Thursday   F    Friday   S    Saturday   U    Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK3800

MARK3800-A			Sales Strategies and Technique
Full			Credits:	3	Days:	T R
			Location:	Moon	Room:
			Time:	09:30-10:45 am	Instructor:	Manna
			Session:	1 (08/26 - 12/14/13)	Term:	Fall 2013
			Prerequisites: MARK3100, COSK2220 or COSK2225, PSYC1010 and SOCI1010 or SOCI1020
MARK3800-B			Sales Strategies and Technique
Full			Credits:	3	Days:	T
			Location:	Moon	Room:
			Time:	06:00-08:50 pm	Instructor:	Manna
			Session:	1 (08/26 - 12/14/13)	Term:	Fall 2013
			Prerequisites: MARK3100, COSK2220 or COSK2225, PSYC1010 and SOCI1010 or SOCI1020