Course Descriptions for the Marketing Department

MARK3600 - Advertising/Sales Promotion Spring 2013 This course uses a combination of theory and hands-on approach to the study of the principles underlying the use of advertising and sales promotion as promotional tools in marketing. Topics include the development of advertising strategy, media strategy, sales promotional strategy, sales promotion and publicity. Prerequisite -- MARK3100 3 Credits

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Don't Miss the Details Click "Details" for a course description, instructor information, and a link to the instructor's website, where you can find a syllabus, first class information, and more... Traditional Undergraduate Graduate

Day Codes   M    Monday   T    Tuesday   W    Wednesday   R    Thursday   F    Friday   S    Saturday   U    Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK3600

MARK3600-A			Advertising/Sales Promotion
1 Seat!			Credits:	3	Days:	M W F
			Location:	Moon	Room:
			Time:	11:00-11:50 am	Instructor:	Schnurr
			Session:	1 (08/26 - 12/14/13)	Term:	Fall 2013
			Prerequisite -- MARK3100
MARK3600-B			Advertising/Sales Promotion
21 Seats			Credits:	3	Days:	M W F
			Location:	Moon	Room:
			Time:	02:00-02:50 pm	Instructor:	Schnurr
			Session:	1 (08/26 - 12/14/13)	Term:	Fall 2013
			Prerequisite -- MARK3100